Juli Gudehus: Mindestens Haltbar bis 31.12.99
(Area book, pg. 131)
Mindestens Haltbar bis 31.12.99 is translated as "Best Before 12/31/99." It is a calendar designed by Juli Gudehus in which she uses nothing but photographs of expiration dates from food products to represent the date for each day. The printing techniques of the expiration dates range from embossed, debossed, stamped, letterpressed, flexi-printed, and ink-jetted. The viewer is able to see a wide variety of colors, textures, and typography that are combined differently within each card. This reminds me of the typeface journals that we made in 200 level typography.
Gudehus photographs seem quickly and randomly taken, however, she takes great consideration in making sure that the expiration date is the main focus while still giving the viewer enough information to guess what the food product is.
The presentation of the calendar adds another level to the design. Each date is printed on its own card, and all the cards are combined into a deck of cards which are then placed onto a green styrofoam food tray and then shrinkwrapped. Not only is this calendar fun to look at, it is fun to hold in your hands and flip through the deck of cards. It is kind of like a guessing game for the viewer. This interaction is what sets this calendar apart from ordinary calendars. It serves as more than a calendar, so after the year is over, you will most likely not throw it away.